Ottawa, ON – [July 17, 2025] – Craft Sportswear Canada and Canoe Kayak Canada (CKC) are proud to announce a new national apparel partnership that will see Craft serve as the official performance and podium apparel provider for CKC’s national team athletes, coaches, and staff.
This multi-year partnership marks an exciting new chapter in the ongoing support of Canada’s elite paddling community. Through this collaboration, Craft Sportswear will supply high-performance technical gear, training apparel, and competition wear designed to meet the rigorous demands of Canada’s top canoe and kayak athletes as they compete on the world stage.
“Craft is thrilled to partner with Canoe Kayak Canada, an organization that represents both athletic excellence and the spirit of Canadian sport,” said Nicolas Soulière-Girardeau of Craft Sportswear Canada. “We are committed to providing CKC athletes with the most innovative and high-performance apparel available to help them achieve their best at home and on the international stage.”
The new apparel line will feature cutting-edge moisture-wicking fabrics, ergonomic fit for dynamic movement, and Canada-inspired designs that reflect national pride. CKC national team members will debut the new kit during the pinnacle 2025 season.
“This partnership reflects our shared commitment to supporting Canadian athletes with world-class resources,” said Casey Wade, CEO of Canoe Kayak Canada. “Craft’s long-standing reputation for quality and innovation makes them an ideal partner as we continue to grow the sport and elevate our national team program.”
In addition to outfitting the national team, the partnership will also include opportunities for provincial programs, club athletes, and fans across the country to access exclusive CKC-branded apparel through CKC’s official online retail shop. The partnership will extend until the end of the Olympic and Paralympic quadrennial, with an opportunity for partnership renewal in October 2028.
For more information about the partnership and apparel availability, visit www.canoekayak.ca or www.craftsportswear.ca.
About Canoe Kayak Canada
Canoe Kayak Canada (CKC) is the national governing body for competitive paddling in Canada, one of Canada’s top-performing summer sports with a total of 29 Olympic and Paralympic medals, and a leader in the Paralympic movement. Canoe Kayak Canada is a member-based organization that includes an intricate network of clubs as well as provincial, territorial and divisional paddling associations. Elite National Team athletes proudly represent Canada at various competitions around the globe – most notably the Olympic Games, Paralympic Games, Pan American Games, ICF World Cups as well as Junior, Under 23 and Senior World Championships. Follow Canoe Kayak Canada on Twitter, Facebook, Instagram and YouTube.
About Craft Sportswear Canada
Craft is a global leader in high-performance sportswear, specializing in technical apparel for endurance sports. With a legacy of innovation and a commitment to functional design, Craft supports elite athletes and active individuals around the world. Find Craft Sportswear Canada on IG and Facebook.
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For more information:
Colleen Coderre
Communications Lead
ccoderre@canoekayak.ca
Emmalee Nother
Communications Coordinator
enother@canoekayak.ca