OTTAWA, ON (May 10, 2017) — Paddling fans now have a new way to show off their love of the sport. Canoe Kayak Canada is rolling out a new line of casual clothing through online sales. The line features quality made-in-Canada products, designed for those who embrace the paddling lifestyle.

“Clothing to compliment your rugged passion for paddling.”

The new line is anchored with four main products including the Steadfast Tee, the Portage Raglan, the Dockside Trucker Hat and the Crosswind Zippered Hoodie. There are colour and style variations for several of these products with new designs to be introduced throughout the season. Customers can feel good about making a purchase knowing they are supporting paddling programs and Canadian athletes. All profits will go towards Canoe Kayak Canada’s programs to further its mission of encouraging Canadians to enjoy the sport of paddling and achieving success at all levels of competition.

Shop online now – shop.canoekayak.ca

*first shipments will go out by the end of May

	Steadfast tee  – $30/$35   Stand tall and be proud. This timeless Canadian-made tee is best worn on a fine summer day​, but we know you’ll stretch the season. Because you’re Canadian – and a paddler​ – t​his sport is a part of who you are and t​his tee, with its ultra-soft fabric, soon will be too​​.
	Portage raglan – $40/$45   It’s the perfect fresh shirt to put on after a paddle. The Portage Raglan is casual and can be worn anywhere, and in between. Before you load up your gear and traverse on to whatever lies ahead, take a moment to feel the soft sleeves as you reflect on your journey. Canadian-made with two complimentary fabric colours, this raglan features heritage artwork to connect you to your sport.
	Crosswind Zippered Hoodie – $90   Crosswind, headwind or tailwind, this hoodie will keep you warm from whichever way the breeze is blowing. This quality Canadian-made sweater is perfect for a morning or evening leisure paddle, for staying warm between races, or for the all-weather fans who are prepared to brave frigid temperatures.
	Dockside Trucker Hat – $30   Whether you’re a sprinter or in it for the long haul, you might as well look good doing it. The dockside trucker hat will keep the sun out of your eyes from the time you leave home until the sun sets, whether you’re commuting to the cottage or across the country to compete. Its mesh back will keep you cool, its snapback will adjust to the headset you’re in. and its style will surely harness your tranquility whether you’re on your way for a paddle or just dreaming about it.

About Canoe Kayak Canada

Canoe Kayak Canada is the national governing body for competitive paddling in Canada. Canoe Kayak Canada has been one of Canada’s top performing summer sports having won an impressive count of 24 Olympic medals. Canoe Kayak Canada is a member-based organization which includes an intricate network of clubs as well as provincial, territorial and divisional paddling associations. Elite National Team athletes.